Marketing is Never Free
Today’s thought is pretty short and sweet: Marketing is Never Free
No matter what an ad or sales page might try to tell you, marketing always requires an investment or an expense. You will spend one of two things-money (what we usually think of) or time.
A Necessary Cost
In addition, marketing is not optional for probably upwards of 90% of small businesses. There may be a few that get so many referrals or repeats at some point that marketing is minimal, but that usually comes after a lot of initial hard work and hustle.
Which do you want to spend? Or, to look at it another way, which do you have more of?
The answer cannot be “neither”. If you believe it is, that’s a problem. Putting off or not making marketing a priority are two of the biggest reasons business fail, or at minimum, the reason they go through cycles of feast and famine.
Marketing is never free, but the right kind, is also worth the cost.