inspiration and motivation

Do You Believe in Giving? How Your Answer Will Determine Your Online Marketing Success

Tis the season to be giving.  Over the next few weeks most of us will  give in one way or another to family, friends, co-workers and neighbors.  If we are able, we may also give to charities either in our own back yard or across the globe.

It feels good to give. It makes the season bright as one song goes.
5220635598 bd8c7ae455 m Do You Believe in Giving? How Your Answer Will Determine Your Online Marketing Success
Photo via Flickr by Jennifer C

What About Giving in Business?
How much do you give in business? And I’m not talking about charitable donations or coat drives here.

What do you give your prospects, clients or customers and when do you give it?

Do you offer  discounts during the time of fa-la-la and Ho-Ho-Ho or Presidents’ Day? Do you hand out bite size samples of treats you hope they’ll buy? Or if you have a service based business, do you offer buy one get one free sessions to faithful clients? Do you give free tips that will help them solve a problem? Do you give year round?

Do these ideas make you cringe?
If the answer is yes, I can tell you one thing about your online marketing with almost 100% certainty-it’s either not going well or it won’t go well once you get started.

How can I be so sure?
Because giving is a big part of marketing. In more cases than not, you need to give before you get. And it’s not uncommon to have to give a lot before you get anything back at all.

Before you get to concerned, take a deep breath. You don’t have to give away the farm, the store or ancient Chinese secrets,  but you do need to be generous. And you have to be “into it”. People will spot a “give only to get” attitude and they won’t care for it much.

How Do You Know if You’re Giving with the Right Attitude?
One marketing expert, Michael Port, explains it this way: Give until you think you can’t possibly add more, then add more.

Why should you do this and what does it have to do with online marketing success?

The answer is simple. You’ll give because you’ll help or educate people. You’ll calm them down or you’ll lift them up.

And in return, some of them will give back. They’ll give you:
Their trust
Their coins, money or credit cards
Their referral
Their recommendation
Their loyalty

And those are the reasons you’re marketing online right? Those are the things you need in order to keep giving your gifts. Either of you can stop the cycle, but what would be the sense in that?

So now let’s go back to where we started. Do you believe in giving?

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8 Responses to “Do You Believe in Giving? How Your Answer Will Determine Your Online Marketing Success”

  1. On at Marcus Sheridan-The Sales Lion responded with... #

    One of the best things I ever did on my blog Cheryl was give away my eBook. When people saw that I wasn’t charging for something that is over 200 pages, they squawked. But far and way, that ebook, because it has been shared so much, has lead to huge amounts of new readers, fans, followers, leads, and new customers.

    Great stuff lady, you’re doing wonderful work on your blog here!

    Marcus

    • On at cpickett responded with... #

      Hey Marcus! Welcome to my little piece of the web. I’m honored that you took the time to stop by and comment. Yes, you definitely offer something more than most, but as you said, doing that kind of thing can be help one stand out. I happened listening to a copy writing webinar today, and one tip was if you give something for free, make sure it is valuable enough to sell. Your ebook certainly hits the mark there. Thanks a bunch for the encouragement. Looking forward to seeing where things go in 2012 on both our blogs.

  2. On at Laurie Thiel responded with... #

    “You have to give before you can get.” Seems like a very simple principle to live by in business, but some of us in business, myself included, are sometimes thinking about how to get, before we think about how to give.

    You know those days where you are struggling with how to approach a situation/problem, well I was having one of those days today Then I read this sentence of yours, and the light bulb went off. I need to stop figuring out how to get them to give me money, I need to figure out what I can do for them, so in return, they will donate money.

    Thank you for a bit of inspiration tonight.

    Laurie

    • On at cpickett responded with... #

      I doubt that there is a business on earth, mine included, that doesn’t think about getting first, especially when times are tough. It can be hard to keep the focus in the right direction. So glad to hear my thoughts helped you tonight.

      I was thinking about you/your projects just the other day. Great to hear from you & have a blessed holiday.

  3. On at Laura A. Dillivan responded with... #

    You’re spot-on when you point out that genuinely in wanting to give vs. simply going through the motions purely for the sake of gain will get you no-where. In fact, it may even set you back from your starting point! Traditional advertising methods have ALL been about companies gaining customers, with very little in the way of reciprocation. It was enough if they simply produced a product or provided a service that performed as promised. I think that consumers expectations are MUCH higher and tolerance for completely self-serving marketing and ad campaigning is almost nil. Rightly so, I’ll add.

    Keep it real and you’ll attract exactly the customers/clients you desire!

    • On at cpickett responded with... #

      Things have absolutely changed as far as what customers will put up with along with how they feel about companies in general. I heard the statistic just yesterday in fact that the gap in the trust level is the lowest in decades if not ever. That goes for media, companies, gov’t etc. It takes a lot more to get and keep customers on your side. And you are right, keeping it real goes a long way toward building that trust. Thanks for visiting Laura!

  4. On at Cartoon Coach responded with... #

    Hello Cheryl,
    I definitely agree with you. The more we give, the more we receive. It is a biblical principle that can be applied to every area of our life. Thanks for this post.

    J

    • On at cpickett responded with... #

      HI J,
      Somehow I missed approving your comment. Usually I get instant notifications. Guess the notifying elves were a little busy the last few days. Thank you for stopping by & I look forward to serving you in 2012.

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