Do You Believe in Giving? How Your Answer Will Determine Your Online Marketing Success
Tis the season to be giving. Over the next few weeks most of us will give in one way or another to family, friends, co-workers and neighbors. If we are able, we may also give to charities either in our own back yard or across the globe.
What About Giving in Business?
How much do you give in business? And I’m not talking about charitable donations or coat drives here.
What do you give your prospects, clients or customers and when do you give it?
Do you offer discounts during the time of fa-la-la and Ho-Ho-Ho or Presidents’ Day? Do you hand out bite size samples of treats you hope they’ll buy? Or if you have a service based business, do you offer buy one get one free sessions to faithful clients? Do you give free tips that will help them solve a problem? Do you give year round?
Do these ideas make you cringe?
If the answer is yes, I can tell you one thing about your online marketing with almost 100% certainty-it’s either not going well or it won’t go well once you get started.
How can I be so sure?
Because giving is a big part of marketing. In more cases than not, you need to give before you get. And it’s not uncommon to have to give a lot before you get anything back at all.
Before you get to concerned, take a deep breath. You don’t have to give away the farm, the store or ancient Chinese secrets, but you do need to be generous. And you have to be “into it”. People will spot a “give only to get” attitude and they won’t care for it much.
How Do You Know if You’re Giving with the Right Attitude?
One marketing expert, Michael Port, explains it this way: Give until you think you can’t possibly add more, then add more.
Why should you do this and what does it have to do with online marketing success?
The answer is simple. You’ll give because you’ll help or educate people. You’ll calm them down or you’ll lift them up.
And in return, some of them will give back. They’ll give you:
Their coins, money or credit cards
And those are the reasons you’re marketing online right? Those are the things you need in order to keep giving your gifts. Either of you can stop the cycle, but what would be the sense in that?
So now let’s go back to where we started. Do you believe in giving?